{"title":"Neon Is Not Dead","description":null,"products":[{"product_id":"zolima-culture-guide-volume-2-neon-is-not-dead-english","title":"ZOLIMA CULTURE GUIDE Volume 2: Neon Is Not Dead: The Future of a Hong Kong Icon (English) + Poster","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBOOK\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\/ The story of neon's global journey \u003c\/strong\u003efrom Paris to Shanghai to Hong Kong, where it shone most brilliantly\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\/ Original and exclusive photos\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eof Hong Kong's neon nightscape and 15 still existing neon signs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\/ Exclusive Illustrations\u003c\/strong\u003e\u003cspan\u003e and detailed information of more than 20 Hong Kong's lost neon signs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e\/ Exclusive interviews with filmmakers and photographers\u003c\/strong\u003e whose work was influenced by Hong Kong neon: Henry Chung, Pascal Greco, Greg Girard, Wing Shya, Anastasia Tsang, Ronny Yu\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e\/ Profiles of traditional neon craftspeople and the new generation \u003c\/strong\u003etaking neon forward\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e\/ A look at what it takes to establish a neon museum\u003c\/strong\u003e and curate neon exhibitions from Los Angeles to Warsaw and Hong Kong\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e\/ Special foreword by Aric Chen, founding lead curator for architecture and design at M+\u003c\/strong\u003e (2012 \u003c\/span\u003e\u003cspan\u003e– \u003c\/span\u003e\u003cspan\u003e2019) who pioneered the museum’s neon initiatives\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e\/ Insights from local and international experts \u003c\/strong\u003eon what it takes to preserve, maintain and promote neon signage\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePOSTER\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFront:\u003c\/strong\u003e features 21 vanished Hong Kong neon signs illustrated in the book \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBack:\u003c\/strong\u003e individual stories of each single neon sign in both English and Chinese\u003c\/span\u003e\u003cb 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