WHAT MAKES A CITY UNIQUE?

That’s the question behind Zolima Culture Guide. Each edition dives deep into a particular aspect of the city’s culture and history. It’s unconventional, surprising and always insightful. Zolima Culture Guide is produced by the team behind Zolima CityMag, an award-winning magazine covering art, culture, film, architecture, design and history.


ZOLIMA CULTURE GUIDE Volume 2: Neon Is Not Dead

The Future of a Hong Kong Icon

/ Hong Kong was once the world's ultimate neon city. Now most of its neon signs have disappeared, but there's still life in the light. Over 330 lushly illustrated pages, Neon Is Not Dead traces the past, present and future of neon in Hong Kong. Explore the intersecting arts of neon tube bending and Chinese calligraphy that give Hong Kong such a unique look. Find out why so many neon signs disappeared so quickly. And meet the conservationists, craftspeople and business owners who are doing more than keeping neon alive, here at home and abroad: they're charting a new path for its future. 

/ This deeply researched book vividly captures neon’s magic and why Hong Kong remains its brightest star. Proudly sponsored by Tetra Neon Exchange in the first print run, the publication retains full editorial independence. 

/ The Neon Is Not Dead collection comes in 4 unique products: a bundle made of the book (available in either English or Chinese) and an exclusive A2 zine poster, available in either English or Chinese, a set of six postcards and a trio of A5 prints, all showcasing colourful illustrations from the book.


ZOLIMA Culture Guide Volume 1: Henry Steiner's Hong Kong

/ When Henry Steiner moved to Hong Kong in 1961, it was only meant to be for nine months. More than 60 years later, he is the most important graphic designer in the city's history. 

/ Join us as we explore Hong Kong through the lens of Steiner's work, from the idea of East meets West, to the graphic identity of world-leading companies like HSBC, to Hong Kong icons including the Jockey Club, Hongkong Land, Peak Tower, Ocean Terminal, Wellcome, Lane Crawford and more.